Efficient Transportation Planning Process – What You Should Expect?

For enterprises & organizations

Yacov Rubinov, Business Development Manager


Many companies today are starting to realize the value of providing organized employee transport. These are not only factories but also high-tech companies and others enterprise organizations.

But, managing this entire operation is a big deal, and takes great efforts plus know-how and experience. Operation managers, normally in charge, need to coordinate everyone’s location, with work shifts, with traffic planning, with vehicle size required. They also need to estimate the cost of travel, per employee, per shift. Finally, they also need to consider the environmental impact – and try to lower the number of vehicles on the road.


Without the technology and know-how, this seems like a mission impossible. Or, at least inefficient.

We at OptiCity specialize in just that – efficient transport management.
Our solution combines not only great technology but also a clear operational side – with a human team and a clear process.
Regardless of the type of organization you lead, (hotels, technology, manufacturers, and so on), here is what you can expect from us:


Step 1: Organize the existing.

Before we can figure out the best transport plan for you, we start with understanding. What has been done to date, the costs, the number of employees, their location, the needs. Many managers really thank us at this stage, as it forces them to air out a lot of concealed information.
The information was concealed, not because someone hid it, but because there wasn’t any system in place to organize it.
Often, we find the lists of employees on excel spreadsheets (with so many missing details). We find planned routes on post-it notes.
Managers are also not aware if the busses are driving empty or full.


Step 2: Create the plan

Now that we have all of the data documented and organized, our team begins to ‘match’ between the vehicle, the driver, the employees, the route, the time, and the budget. This part of the process is automated, based on Artificial Intelligence (AI) and Machine Learning (ML) technology.


Step 3: Benchmark – old and new

How do you measure success? By conducting tests.
This is true for any industry, including transport management. Our technological tools enable to run optimization tests for various scenarios. We can also clearly demonstrate the past results and compare with existing operations.

Now, we are ready to actually go live.


Step 4: Monitoring & accompaniment

Technology is great, but it’s definitely not everything.

Humans are unpredictable, and without human backup, we are open to an extensive number of vulnerabilities. For example missing rides, having unique requests (i.e. ride with their pets), forgetting items of value, changing pick-up/drop-off location, and more.
Maybe, they just don’t like the driver or the people on the ride with them – and need more autonomy?
Unpredictable hassle for the organization, yet a simple process for us.
Our team is available via different communication channels (phone, WhatsApp, SMS, app, and more).

In addition, we want to ensure there is full transparency to management. Not only about costs, but also about efficiency. The best decisions are made with complete awareness and knowledge.


Step 5: Updated customized features

We know your needs may not be exactly the same as other companies. This is why we tailor and update a lot of our technology to you. This includes new features, buttons, custom screens and more.
Because, if it’s not right for you – it’s definitely not right for us.

So, what’s really left for management to do (operations, HR, directors)? Everything else but employee transport. Our OptiCity team members are skilled at – efficient transport solution for enterprises and organizations.

Got questions? We’d love to talk!

Contact Us
for more details on our services

14 Imber st. Petach Tikva   .  office@opticity.co.il   .  +972-3-677-2030

צור קשר

לקבלת מידע נוסף על השירותים שלנו

03-6772-030  .  natanel.tz@opticity.co.il  .  אימבר 23 פתח תקווה

Contact US

for more details about our services

14 Imber st. Petach Tikva office@opticity.co.il . +972-3-6772-030

niv baibich

CEO & Co-Founder 

Yair pery


סא”ל במיל’, בעל ניסיון רב בתחום ניהול פרויקטים וטכנולוגיה

בעל תואר Bsc MBA


Chief Sales Officer (CSO) & Chief Business Development

Shmulik Tura

Chief Operating Officer

Shmulik is a prominent figure in the Israeli transportation industry. He has established essential relationships and information, for more than 25 years. Shmulik is fueled by an understanding of the powerful potential OptiCity’s solution provides. He is utilizing the wealth of resources available to him, to assure OptiCity functions with superior performance.

Eli Camon

Non-Executive Director

CFO of Microsoft Israel R&D and Microsoft Africa R&D’s centers. A sterling reputation in the finance sector. I utilize my intrinsic understanding of OptiCity, providing invaluable feedback, to escalate OptiCity’s profitability.

Zvika Zivlin

Outside Director

Founding partner for Tulip. Residing non-executive director for both, Alcon and 888 Holdings. As a veteran NED, I am equipped with a unique analytical perspective of company structures. I provide valuable and unbiased insights into OptiCity‘s successful advancement.

Ronit Koren

Non-Executive Director

Managing partner at ROK, Aspire Ventures and Sifood Food Ventures. Director for BLender, Maccabi and Aylaon. Taking advantage of the substantial knowledge, I have accumulated from past ventures, I supply Opticity with unique and necessary considerations.

Oded Maimon

AI & ML Advisor

Distinguished professor at Tel Aviv University. Studiously pursing data mining and big data analytics. More than 10 books published. I bring extensive knowledge to OptiCity to refine their powerful ML and AI technology and assure they remain the leader in the industry.

Illit Geller

Product Advisory

Serial entrepreneur. 25 years of senior executive experience in the global FinTech market. Extensive experience combined with a passion in SAAS technologies. I ensure OpticCity continues to deliver the highest-class product.

Gal Amir


Owner of G.A. Financial Services. Devoted decades to enhancing high scale mid-market companies. Enabling the systematic advantage, produced by a history of optimizing companies. I ensure OptiCity surpasses its goals, and calibrate the company for success

Amit Maizer

Technology Advisor

Cyber and IT consultant who works in the private and public sectors.