As part of the service concept, as a lever for employee well-being and with the aim of reducing costs for business owners and out of a green agenda, OptiCity has for the first time established a controlled travel sharing system in Israel!
Thanks to OptiCity’s innovative service system and advanced technological capabilities, various organizations can, for the first time – even if not in close proximity to one another – use the same transport vehicles for transportation, while reducing travel times and improving service quality! The algorithm we created together with OptiCity’s operating and control system, brings together the collaborative transportation revolution that will contribute to employee well-being, economic savings for organizations and exemplary order and organization in the travel system.
רכב שיתופי לארגון - רכבים שיתופיים לארגונים
Contact Us
for more details on our services

14 Imber st. Petach Tikva   .  office@opticity.co.il   .  +972-3-677-2030

צור קשר

לקבלת מידע נוסף על השירותים שלנו

03-6772-030  .  office@opticity.co.il  .  אימבר 23 פתח תקווה

Contact US

for more details about our services

14 Imber st. Petach Tikva office@opticity.co.il . +972-3-6772-030

Avi Gabay

Chief Executive Officer

Avi is a true entrepreneur and master technocrat, specializing in the creation of innovative products tailored to answer commercial and consumer needs. Thriving at the convergence point of tech and commerce, Avi leverages his rich technical background in Computer Science, Practical Engineering & Systems Architecture with a pioneering spirit. Having served in the elite IDA Special Unit 108, which had a strong focus on electronic components, Avi gained unique experience in groundbreaking R&D projects that provided solutions to real-life challenges.

Avi is the founder of several successful entities: Software development company LS Leading Solutions; Aersoph, an enterprise specializing in autonomous drone management software and his most recent venture Opticity, an optimization platform for Israeli organizations that provide shuttle services to their employees.

Amit Bohensky


Veteran business executive and angel investor. A commendable history with startups including, Unicoders and Focal-info. Vice president of open-source web intelligence at Vernit. Partaking as a board member/investor for Clinch and Zoomd. I implement my personal experiences, valued connections and unparallel devotion launching Opticity to the forefront of the industry.

Uriel Shimony

Chief Technology Office

Uriel is a Full-Stack developer. He has extensive experience in LS Technologies. He is confident that OptiCity’s technology is the prime solution to the challenge companies face with transportation logistics. Recognizing the underemphasized true value of OptiCity, he is fully devoted to assuring OptiCity remains the leading high-tech transportation company with an unmatched technological edge.

Shmulik Tura

Chief Operating Officer

Shmulik is a prominent figure in the Israeli transportation industry. He has established essential relationships and information, for more than 25 years. Shmulik is fueled by an understanding of the powerful potential OptiCity’s solution provides. He is utilizing the wealth of resources available to him, to assure OptiCity functions with superior performance.

Eli Camon

Non-Executive Director

CFO of Microsoft Israel R&D and Microsoft Africa R&D’s centers. A sterling reputation in the finance sector. I utilize my intrinsic understanding of OptiCity, providing invaluable feedback, to escalate OptiCity’s profitability.

Zvika Zivlin

Outside Director

Founding partner for Tulip. Residing non-executive director for both, Alcon and 888 Holdings. As a veteran NED, I am equipped with a unique analytical perspective of company structures. I provide valuable and unbiased insights into OptiCity‘s successful advancement.

Ronit Koren

Non-Executive Director

Managing partner at ROK, Aspire Ventures and Sifood Food Ventures. Director for BLender, Maccabi and Aylaon. Taking advantage of the substantial knowledge, I have accumulated from past ventures, I supply Opticity with unique and necessary considerations.

Oded Maimon

AI & ML Advisor

Distinguished professor at Tel Aviv University. Studiously pursing data mining and big data analytics. More than 10 books published. I bring extensive knowledge to OptiCity to refine their powerful ML and AI technology and assure they remain the leader in the industry.

Illit Geller

Product Advisory

Serial entrepreneur. 25 years of senior executive experience in the global FinTech market. Extensive experience combined with a passion in SAAS technologies. I ensure OpticCity continues to deliver the highest-class product.

Gal Amir


Owner of G.A. Financial Services. Devoted decades to enhancing high scale mid-market companies. Enabling the systematic advantage, produced by a history of optimizing companies. I ensure OptiCity surpasses its goals, and calibrate the company for success

Amit Maizer

Technology Advisor

Cyber and IT consultant who works in the private and public sectors.