Enterprise – Mobility as a Service (MaaS)

Mobility as a Service (MaaS)

Everything you need to know about MaaS

Running into this new term – MaaS – lately? Or EMaaS?

Well, rightly so. The impact of MaaS is on all of our lives, and it’s time we drill a little further and get a better understanding.

Mobility-as-a-Service (MaaS) is an emerging type of service that, through a joint digital channel enables users to plan, book, and pay for multiple types of mobility services*. It describes the movement to tailor-made mobility solutions, away from private vehicles (our cars), and into shared transportation methods (public, private).

Commuters can now book their preferred ride from anywhere, using the various apps, and have a complete outlook on their journey: method of travel, time of departure and arrival, vehicle size, routes and more.

Mobility services that exist today, starting with the simplest, include: carpool carsharing, scooter and bicycle sharing solutions (visit TLV sometime), public transportation that is more e-friendly, and of course – ride-sharing companies. The future services will likely include autonomous vehicles, which are expected to be much more feasible financially. But we’ll have to wait and see how safe they are.


Market influences and size

A market research report shows that the Mobility as a Service Market size is predicted to reach $40.1 billion by 2030 from an estimated increase of $3.3 billion in 2021** The study attributes the growth of this market to increasing smart city initiatives, growing adoption of on-demand mobility services, need to reduce CO2 emissions, improved 4G/5G infrastructure, and penetration of smartphones.

Ridesharing Market is expected to reach USD 61.24 Billion by 2026!**** The increase in demand for cost-saving and time-saving transport will drive the market. ** The increasing cost of vehicle ownership, the need to reduce traffic for environmental concerns, and government regulations promoting ridesharing options are major factors driving the adoption of ridesharing services across the world.


Impacts on the individual vs the world

The obvious positive outcome of this transportation evolution is a decline in private vehicle ownership. Ultimately leading to a lower number of total vehicles on the road, and less harmful emissions of gasses. We are moving towards a greener environment, finally.


OptiCity has an active part in this transformation

In practice, OptiCity offers a holistic solution that allows every organization complete control and optimization of their employee transportation. Using our end-to-end platform features and application, drivers-passengers-managers-dispatchers have a real-time view of all data. The result are substantial cost savings, passenger comfort, clear communication between all parties, and a green contribution.

Expect 2022 to bring the topic of Enterprise – Mobility as a Service into the frontline. Especially since its impact is on everyone’s lives.


Reference sources include:

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Contact US

for more details about our services

14 Imber st. Petach Tikva office@opticity.co.il . +972-3-6772-030

niv baibich

CEO & Co-Founder 

Yair pery


סא”ל במיל’, בעל ניסיון רב בתחום ניהול פרויקטים וטכנולוגיה

בעל תואר Bsc MBA


Chief Sales Officer (CSO) & Chief Business Development

Shmulik Tura

Chief Operating Officer

Shmulik is a prominent figure in the Israeli transportation industry. He has established essential relationships and information, for more than 25 years. Shmulik is fueled by an understanding of the powerful potential OptiCity’s solution provides. He is utilizing the wealth of resources available to him, to assure OptiCity functions with superior performance.

Eli Camon

Non-Executive Director

CFO of Microsoft Israel R&D and Microsoft Africa R&D’s centers. A sterling reputation in the finance sector. I utilize my intrinsic understanding of OptiCity, providing invaluable feedback, to escalate OptiCity’s profitability.

Zvika Zivlin

Outside Director

Founding partner for Tulip. Residing non-executive director for both, Alcon and 888 Holdings. As a veteran NED, I am equipped with a unique analytical perspective of company structures. I provide valuable and unbiased insights into OptiCity‘s successful advancement.

Ronit Koren

Non-Executive Director

Managing partner at ROK, Aspire Ventures and Sifood Food Ventures. Director for BLender, Maccabi and Aylaon. Taking advantage of the substantial knowledge, I have accumulated from past ventures, I supply Opticity with unique and necessary considerations.

Oded Maimon

AI & ML Advisor

Distinguished professor at Tel Aviv University. Studiously pursing data mining and big data analytics. More than 10 books published. I bring extensive knowledge to OptiCity to refine their powerful ML and AI technology and assure they remain the leader in the industry.

Illit Geller

Product Advisory

Serial entrepreneur. 25 years of senior executive experience in the global FinTech market. Extensive experience combined with a passion in SAAS technologies. I ensure OpticCity continues to deliver the highest-class product.

Gal Amir


Owner of G.A. Financial Services. Devoted decades to enhancing high scale mid-market companies. Enabling the systematic advantage, produced by a history of optimizing companies. I ensure OptiCity surpasses its goals, and calibrate the company for success

Amit Maizer

Technology Advisor

Cyber and IT consultant who works in the private and public sectors.