Too Much Good Is Bad

As humans, we are always searching to improve and better our lives. We pinpoint the issues and develop creative solutions. We get excited and attached to our new ideas. This can lead us to forget the larger picture. The innovation, advancement and unfortunate obsession with vehicles has hit an all-time high. If this unnecessary growth continues, it will lead to many problems; deterioration of our environment, lack of space, and the wasting of our time, are a few of the many issues that have already started to arise. While there are many solutions to the traffic conundrum. In this article, I will focus on just one, efficiency.

Explosive Growth

Changing from a horse to a car was a huge improvement and a highlight moment in human history. 135 years later we are surrounded by cars, according to recent reports there are an estimated 1.5 billion vehicles on the road in 2021. That number was less than a billion in 2006. Realistically, how many cars can the earth hold?

3 Reasons This Is Urgent

The Effect on Our World: Vehicles are a major contributor to air pollution. They are a significant producer of nitrogen oxides, carbon monoxide, and particulate matter. Studies have reported as many as 30,000 premature deaths are caused by particulate matter, annually. 7 months into 2021 there has already been 21,910,670,984 tons of CO2 emitted into the atmosphere. Global warming has become a globally recognized issue. With the increase of cars, the answer of how long the earth can handle the abuse shortens.

The Overlooked Mathematics: Space is often an underrated topic when discussing the transportation market. The logistical nightmare of 1.5 billion cars. The average car is around 14.7 feet, a large chunk of space. It does not end with the car’s physical space, you have to add in parking spots, roads, gas stations, bridges…etc. The forest and oceans have been losing a long-standing tug-of-war with people for space on the planet. Every knowledgeable person agrees with the value nature provides to the planet’s existence. How many more vehicles can we put on the road before the forests become extinct?
Testing Human Patience: This is the most relatable issue; everyone has tested their patience, pumping the breaks more than the gas in standstill traffic. How much time do people waste a year on useless traffic? 54 hours. According to reports, the average American spends 54 hours a year in traffic. A full work-week wasted focused on the bumper in front of you. In New York City, that number more than doubles to 119 hours a year. While the world evolves in the direction of a “comfortable life”, you have to wonder when will the traffic become so frustrating that driving yourself, becomes the unbearable choice of transport? The answer – it already has.
Many cities struggle worldwide with a traffic problem. Bangalore, India has one of the worst congestions of traffic in the world. The average driving speed has been quoted as 17/kph!

When traffic is that bad, a solution is a necessity.

Putting Out 3 Fires with 1 Bucket

Efficiency. The most overlooked solution. The bottom line is there are too many cars on the road. “But we have places to drive to”, the common commuters would ask. Buses and shuttles have been around since 1985. At its highs, it was the ideal way to travel. After losing its appeal to private cars, consumers stopped using them. Today, sharing transportation is returning to be the most necessary and enjoyable method of transportation. This is a huge win for both current and future generations and I strongly believe we need to incentivize it as much as possible. Private transportation has become an economic disaster and a nerve-wracking waste of time. The old sitting in traffic, heating the globe, and circling for parking is seen as undesirable. Countries internationally have become more aware of this. Increasing the goal of reducing cars on the roads. It is our responsibility as a species to share this message with other people. Pursue the ride-sharing alternatives. The benefits of a bus or shuttle are endless for both personal and communal interests. Let someone else focus on the driving, while you turn the traffic into your spare productive time. The United States is losing to China, prediction reports for 2022, show China will lead the world in busses and shuttles, with over 57,000 buses. The USA is expected to have only 6500 buses.

To summarize:

Try a bus or shuttle, you will see instant benefits.

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Amit Maizer

Technology Advisor

Cyber and IT consultant who works in the private and public sectors.

Gal Amir


Owner of G.A. Financial Services. Devoted decades to enhancing high scale mid-market companies. Enabling the systematic advantage, produced by a history of optimizing companies. I ensure OptiCity surpasses its goals, and calibrate the company for success

Illit Geller

Product Advisory

Serial entrepreneur. 25 years of senior executive experience in the global FinTech market. Extensive experience combined with a passion in SAAS technologies. I ensure OpticCity continues to deliver the highest-class product.

Oded Maimon

AI & ML Advisor

Distinguished professor at Tel Aviv University. Studiously pursing data mining and big data analytics. More than 10 books published. I bring extensive knowledge to OptiCity to refine their powerful ML and AI technology and assure they remain the leader in the industry.

Ronit Koren

Non-Executive Director

Managing partner at ROK, Aspire Ventures and Sifood Food Ventures. Director for BLender, Maccabi and Aylaon. Taking advantage of the substantial knowledge, I have accumulated from past ventures, I supply Opticity with unique and necessary considerations.

Zvika Zivlin

Outside Director

Founding partner for Tulip. Residing non-executive director for both, Alcon and 888 Holdings. As a veteran NED, I am equipped with a unique analytical perspective of company structures. I provide valuable and unbiased insights into OptiCity‘s successful advancement.

Eli Camon

Non-Executive Director

CFO of Microsoft Israel R&D and Microsoft Africa R&D’s centers. A sterling reputation in the finance sector. I utilize my intrinsic understanding of OptiCity, providing invaluable feedback, to escalate OptiCity’s profitability.

Shmulik Tura

Chief Operating Officer

Shmulik is a prominent figure in the Israeli transportation industry. He has established essential relationships and information, for more than 25 years. Shmulik is fueled by an understanding of the powerful potential OptiCity’s solution provides. He is utilizing the wealth of resources available to him, to assure OptiCity functions with superior performance.

Uriel Shimony

Chief Technology Office

Uriel is a full Stack developer. He has extensive experience in LS Technologies. He is confident that OptiCity’s technology is the prime solution to the challenge companies face with transportation logistics. Recognizing the underemphasized true value of OptiCity, he is fully devoted to assuring OptiCity remains the leading high-tech transportation company with an unmatched technological edge.

Amit Bohensky


Veteran business executive and angel investor. A commendable history with startups including, Unicoders and Focal-info. Vice president of open-source web intelligence at Vernit. Partaking as a board member/investor for Clinch and Zoomd. I implement my personal experiences, valued connections and unparallel devotion launching Opticity to the forefront of the industry.

Avi Gabay

Chief Executive Officer

LS is a systems development company, It employs more than 30 experienced development professionals who, together with the management team, promote all of the company’s customers, while at the same time imparting extensive knowledge and capabilities to the subsidiary OPTICITY, where Avi serves as CEO and leads her with the team for an advanced and green transport future in Israel.
Within two years, Avi led the company to organic growth, without external investment, while managing customer portfolios and expanding operations with each customer.
Avi is responsible for consulting and directing all projects in the company (over 50 projects in various scopes), and accompanying them with the functional and technical characterization phase, and responsible for defining methodologies for the development managers and team leaders. Prior to founding the company, he served for 4 years in Unit 108 of the Air Force, where he served as a Quality Control Engineer and Chief Mechanical Engineer in a particularly complex air communications project and considered by many to be a leading authority in the field.