The Hotel Industry Can Reduce Operating Costs

The Crowne Plaza Hotel In Tel Aviv Adopted OptiCity’s Transportation Solution This Resulted In An Organized And Optimized Transportation Process

The Challenge

Operating a hotel is no easy feat. There are dozens of employees switching shifts around the clock. When company policy dictates that getting to and from work is performed via public transportation, the night and weekend shifts present a challenge; these are hours when normal public transportation is not active. Managing transport during these hours involves a time-consuming organization of the hotels entire transport operations, often with an outcome of unnecessary expenses.
This is where the hotel’s timekeeper comes into action. Included within his job role is to write down all the employees that need a shuttle to and from the hotel. He then must take the list and convert it from paper to action. Requiring him to book manually one by one, a taxi for each employee. This is not the timekeepers only task at the hotel. He doesn’t have the time or power to control the whole complex process in an efficient way. He must determine; the number of taxis and minibuses to order, what is the optimal route from one passenger to the next, tracking who boarded the shuttle, etc. On top of that it is a task which includes constantly changing variables; adding employees last minute, cancelling a shift, ordering new taxis and so on.

The consequence is that the timekeeper is forced to change his job role to focus entirely on transportation logistics. Making him responsible for crafting complicated calculations on the fly, while lacking the tools and experience necessary to control and properly communicate with shuttle providers, drivers, and employees. This increases the likelihood that the hotel will end up with unnecessary trips and expenses, subsequently an expensive solution for commuting employees.
This was the case with the Crown Plaza hotel, that is until they introduced OptiCity into the equation. They were OptiCity’s first customer. Leading the hotel industry by implementing OptiCity’s transport solution. This streamlined their transport logistics and saved the hotel money.

The Solution

OptiCity’s solution restored order and gave the Crown Plaza’s timekeeper essential knowledge and complete control over all transport logistics. Providing shuttles was no longer a strenuous task but one that became easy and granting satisfying results. Every department of the hotel gains access to the system, which collects their data and then constructs the optimal travel route and drop-off points.
In the system’s control panel, the hotel receives organized reports of all operations. They can check-in at any time; see duplicates in the trip, who arrived, and who was booked for a trip but did not board. The system locates gaps between the planning and execution phase. It then analyzes and produces suggestions to improve efficiency. Allowing the movement of more employees with less vehicles.
The Holiday Inn Plaza began with an average of 1.1 passengers per a vehicle, today OptiCity has increased that to 1.8 passengers per a vehicle, that is an improvement of more than 60%. On average companies have saved between 20%-30% on transportation expenses after incorporating OptiCity.

The Outcome

In practice, OptiCity offers a holistic system allowing every hotel full control and optimization of their shuttles. This can be seen via the dashboard, which displays all the data in real time.

Prevent Duplicated Trips
Often hotels are faced with the common problem of; to many rides ordered, shuttles that are operating while empty, passengers who request pick-up and don’t arrive. The result is hotels paying for empty rides. This can not happen with OptiCity’s system. The system controls; the entirety of the trip, who boards, and prevents unnecessary order duplicates.

Human Operational Service
OptiCity has an advanced technological system that is combined with a human operational aspect. The high-caliber team knows how to provide around-the-clock control. They communicate and monitor between the drivers, passengers, and organization.

OptiCity’s system optimizes travel and organizes ride-sharing for passengers efficiently and intelligently to minimize travel costs.

Joining The Technological Revolution? 

It is time for hotels to move forward to the next generation of technological transportation systems. One that provides them full control of their transportation and employees, every day of the week. A company that will service the employees, drivers and the company, to save the hotel manpower and a significant amount of money. It’s time to receive peace of mind.

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03-6772-030  .  .  אימבר 23 פתח תקווה

Contact US

for more details about our services

14 Imber st. Petach Tikva . +972-3-6772-030

niv baibich

CEO & Co-Founder 

Yair pery


סא”ל במיל’, בעל ניסיון רב בתחום ניהול פרויקטים וטכנולוגיה

בעל תואר Bsc MBA


Chief Sales Officer (CSO) & Chief Business Development

Shmulik Tura

Chief Operating Officer

Shmulik is a prominent figure in the Israeli transportation industry. He has established essential relationships and information, for more than 25 years. Shmulik is fueled by an understanding of the powerful potential OptiCity’s solution provides. He is utilizing the wealth of resources available to him, to assure OptiCity functions with superior performance.

Eli Camon

Non-Executive Director

CFO of Microsoft Israel R&D and Microsoft Africa R&D’s centers. A sterling reputation in the finance sector. I utilize my intrinsic understanding of OptiCity, providing invaluable feedback, to escalate OptiCity’s profitability.

Zvika Zivlin

Outside Director

Founding partner for Tulip. Residing non-executive director for both, Alcon and 888 Holdings. As a veteran NED, I am equipped with a unique analytical perspective of company structures. I provide valuable and unbiased insights into OptiCity‘s successful advancement.

Ronit Koren

Non-Executive Director

Managing partner at ROK, Aspire Ventures and Sifood Food Ventures. Director for BLender, Maccabi and Aylaon. Taking advantage of the substantial knowledge, I have accumulated from past ventures, I supply Opticity with unique and necessary considerations.

Oded Maimon

AI & ML Advisor

Distinguished professor at Tel Aviv University. Studiously pursing data mining and big data analytics. More than 10 books published. I bring extensive knowledge to OptiCity to refine their powerful ML and AI technology and assure they remain the leader in the industry.

Illit Geller

Product Advisory

Serial entrepreneur. 25 years of senior executive experience in the global FinTech market. Extensive experience combined with a passion in SAAS technologies. I ensure OpticCity continues to deliver the highest-class product.

Gal Amir


Owner of G.A. Financial Services. Devoted decades to enhancing high scale mid-market companies. Enabling the systematic advantage, produced by a history of optimizing companies. I ensure OptiCity surpasses its goals, and calibrate the company for success

Amit Maizer

Technology Advisor

Cyber and IT consultant who works in the private and public sectors.